“Staging” is a term used in the real estate industry to
describe the process of preparing a home to sell for the
best price and in the shortest amount of time.
principles of staging are part of the actions many Cape Haze
and Englewood area home owners complete in preparing their
house or condominium for sale, staging as a formal process
has not been used extensively in our area. It is, however,
widely used in many parts of the country and studies have
shown that it does help homes sell closer to their listing
prices and in less time.
involved in staging your home? We can logically divide the
actions involved into two overlapping phases:
Staging Phase 1: Clean It Up
it up” phase involves actions that many homeowners can
undertake without help from a staging professional. This
phase involves both physically cleaning your home and
visually simplifying it by reducing clutter.
starts on the outside where potential buyers will be getting
the first impression of your home. The exterior checklist
shown below gives you some key areas to consider as you
prepare your home’s yard and exterior. A clean, sound roof
and strong “curb appeal” go a long way toward creating a
positive first impression for your home.
buyers tour the interior of your home, you want to make them
comfortable that the home is well-maintained and minimize
distractions that will keep them from focusing on the house
itself. The interior checklist shown below provides
suggestions on what’s involved here. By either doing your
own “deep cleaning” or hiring a cleaning firm to help, your
bathrooms, kitchen and floors should all sparkle when
potential buyers arrive.
sellers, the hardest aspect of this phase is reducing
clutter. All of us are different in how much we have
accumulated in our homes, but some experts suggest that a
good rule of thumb is to remove 50% of the items in each
room and one-third of the clothes and boxes in each closet.
Since you’ll be moving anyway, it’s much better to get rid
of things early by holding a yard sale, packing personal
collections up and moving them to storage, or giving unused
items to charities.
Staging Phase 2: Set the Stage
Phase 2 is
the set of actions that literally “set the stage” to help
the buyers visualize how they might live in your home.
While a staging professional can provide helpful suggestions
for the clean-up phase, “setting the stage” is the phase
where the specialist often provides unique ideas and value.
Think about the way a builder’s model home looks when you
walk-in. The furniture is tastefully placed and blended.
Fresh flowers may be on the dining table and a bottle of
wine and wine glasses may be set out on the kitchen
counter. Lighting is set to highlight each room and your
eyes are drawn to the home’s best amenities and views.
a staging professional proposes can be done at little or no
additional cost to the seller. Other recommendations can be
more involved and it is always the seller’s choice whether
to implement the stager’s suggestions.
Overall Marketing Program
home can be a smart competitive tool and part of the overall
marketing program to sell your property. If you decide
to use a staging assessment, a staging representative will
visit your house or condominium and you will receive a
detailed checklist of recommended staging actions for your
specific property. Together, we will review the checklist,
discuss any costs involved, and determine which items you
choose to implement. If needed, I can provide you with
names of local home repair experts and the staging firm can
provide design services.
If you are
considering selling, please give me a call at 941-830-0999.
I’ll be happy to provide a Market Analysis for your
property, tell you more about my comprehensive marketing
program, and connect you with recent clients who can
describe my unique personalized selling approach!